Resume
Experience
Lead Product Designer
Salesforce (Automation and AI)
2021 - Current
Currently leading a UX team to design, validate, and deliver consistent AI patterns in an automation workflow tool (Flow Builder)
Led the research, design, delivered and future-proofed a new design system that now serves as the blueprint for complex workflow mapping and error handling
Evangelized design best practices, socialized new AI experiences, and generated research insights for my UX team at conferences like Dreamforce and TDX
Sr. Designer & UX Strategist
Salesforce (Customer Success)
2017 - 2021
Crafted end-to-end customer journeys, focusing on delivering what customers need, when they need it, and where (in-app, email, SMS, webinars etc.)
Designed product enablement tools that increased conversions from free to paid in Sales and Service Clouds to help customers get started
Organized and hosted interactive, on-site Ideation Workshops in San Francisco and Indianapolis, engaging stakeholders from S.V.P. to Staff levels to brainstorm and lay out the strategy of the customer journey and user experience
Conducted and analyzed research on customer content consumption and language by lifecycle stage
UX Consultant
Salesforce (Customer Success)
2014 - 2017
Created and designed digital brand guidelines and UX pattern libraries for enterprise clients
Organized interactive, on-site workshops with clients focused on improving user experience design and content development
Created complex email frameworks systems organized for enterprise clients’ in-house design, developer, and marketing teams for large-scale campaign deployment
Managed tight deadlines and coordinated with internal and external stakeholders to execute complex client design solutions
Assessed data and user performance metrics for smart, data-driven design decisions
Education
Masters Degree in Human Computer-Interaction
Indiana University, School of Informatics
May 2021
B.S. in Business, with two majors in Marketing & International Business
Indiana University, Kelley School of Business
B.A. in Liberal Arts, with a major in Visual Media Arts
Indiana University, School of Liberal Arts
I know how to prototype with leading AI tools like Claude or Cursor.
I also know when to use AI… and when not to ;)
(Ask me about that sometime!)
Skill Sets
Product Design
Workshop Facilitation
UX Strategy
Social Media Marketing
Design Systems
Conference Presenting
Executive-level Consulting
Branding and Creative Direction
Proficiencies
Figma
Advanced level design and prototyping
Adobe Creative Suite
Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
Google Workspaces
Mail, Docs, Slides, File Sharing, Forms
Salesforce Lightning Design System
Components, patterns, and how they relate to the Salesforce products
Salesforce “SMART”
Certified Salesforce Admin, Marketing Cloud Consultant