https://www.rachaelraymer.com/about daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/6cfc85d5-efc1-4947-bc5c-5571f41362aa/2023_headshot.png About https://www.rachaelraymer.com/portfolio/marketwagoncom-usability-study daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581801938508-V9053BVVUIKCT23GDGZE/Affinity+Diagram.png MarketWagon.com Usability Study - Data Organization: Our research netted a plethora of information. We organized it with affinity diagrams and put together a 66 page report. The information is proprietary, so I can’t share the full report here. https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581801871972-QIN7ZFSPDOIV6W7SE9FO/Screen+Shot+2020-02-15+at+4.24.01+PM.png MarketWagon.com Usability Study - Research Methods: Contextual Inquiries 1:1 Interviews Usability Test (2 Tasks) https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581802114253-312HUOBYACUQ867RRJ3H/MarketWagon.jpg MarketWagon.com Usability Study - Study Impact Our client implemented many of our recommendations to the website, and they’ve proven to be solid decisions after evaluating the performance data. https://www.rachaelraymer.com/portfolio/inapp-onboarding daily 0.75 2021-09-26 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581725156203-SE2BPWWM9SEVW0Y4O4N0/service-cloud.png In-App Onboarding - Successes In our first release in 2018, we increased conversions by 8% from free trail to paid orgs after our experience went live in Sales Cloud Our team launched the experiences for Sales Cloud, Marketing Cloud, and Service Cloud inside of a calendar year. Our initial designs laid the groundwork for the Guidance Center in 230. https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581881501852-JLNMHLNJ4NDSFYHNX7D6/workshop2.png In-App Onboarding - Challenge How can we make it easier and more effective for customers to complete crucial stages like org setup, update to the latest features, and learn from industry best practices in order to be successful? We’ve heard from customers that Onboarding is the most crucial and most challenging phase of Salesforce. As a business, we also want to retain as many customers as possible. https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632625768308-HB2QAINNAJ92U5FSKUBU/In-App-Guidance-Blog-1200-x-675-anim-gif.gif In-App Onboarding - Make it stand out User click path (232) https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/8432c662-bd5f-40e9-a11c-d4feeb0ec72c/IMG_1460+2.jpg In-App Onboarding Initial sketches https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/fd061d88-954e-4632-8815-4462ac898139/Screen+Shot+2021-09-25+at+11.17.01+PM.png In-App Onboarding System Anatomy https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/12ded7c9-9559-4fcc-9e1f-e9828a0368cb/Screen+Shot+2021-09-25+at+10.16.53+PM.png In-App Onboarding Main click path (232) https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581725156035-O0NBURC63TKQ0QRXFHMS/Screen1.png In-App Onboarding Service Cloud (2018) https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581725156203-SE2BPWWM9SEVW0Y4O4N0/service-cloud.png In-App Onboarding https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/66434471-acb3-4c2f-93bd-3a43eca4e345/in-app-icon-animation.gif In-App Onboarding Kinetic Design (232) https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/594e0541-3dff-4567-8319-d010c7ab07b6/Screen+Shot+2021-09-25+at+10.16.42+PM.png In-App Onboarding 232 User Flow https://www.rachaelraymer.com/portfolio/salesforce-csg-email-component-library daily 0.75 2020-02-16 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581727054279-HB5Q1M5OOE77FPLO26ON/Email-Component-Library.png Salesforce CSG Email Component Library The component library follows the tenant of "Progressive Enhancement”– it works perfectly in 95% of our customer’s email clients (Gmail, Outlook, Yahoo, etc.) and performs almost perfectly in the remaining 5%. Check out the InVision Prototype → https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581726568858-S7SPW3Z9ERL71BYW68OA/Dashboard.gif Salesforce CSG Email Component Library - Design begins where data ends. I created an Einstein Analytics dashboard that showed up-to-date rendering statistics for our customer each month. Knowing what was possible helped guided the email component design decisions. View the dashboard → https://www.rachaelraymer.com/resume daily 0.75 2025-02-09 https://www.rachaelraymer.com/portfolio/raymer-strength-branding-marketing daily 0.75 2020-02-16 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581812687767-OSCO6EPCA25KYWK8I3L2/website.gif Raymer Strength Branding & Marketing - Building the website and producing media It was important that prospective clients understood exactly the experience they would have when they joined. In addition to the “raw” footage posted daily on social media, I produced a few higher-end videos for our website and paid ads. Watch the videos https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581808762619-7BRC0P6OLERXOTTXCYIU/Raymer-Strength-Wall-Mural.png Raymer Strength Branding & Marketing - Brand Tone and Message Hierarchy Developing the brand values After running through a brand deck exercise, we identified the tone and values: Relationship-oriented Related words: customer oriented, professional, blue collar Welcoming Related words: authentic, accessible, flexible, approachable, blue collar, trusted, driven Detail-oriented Related: creative, comprehensive, innovative, technological Experienced Related: the thought leader, proactive, elite, regional https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581808532630-DHX613CQD4EXH37SFZ5P/Social-Media-Strategy.gif Raymer Strength Branding & Marketing - Crafting a Marketing Strategy Generating new leads In addition to word of mouth clients, Raymer Strength needed a fully fledged social media strategy to bring in brand new leads. Together with hyper-targeted paid ads and carefully crafted organic reach on Instagram, Facebook, and Twitter, my marketing strategy brought in an additional 20% the business’s paid clients in the first year. https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581805643666-GLZQ6S10N20RY8CV75SD/raymerstrength-branding.png Raymer Strength Branding & Marketing - Visualizing the Brand Values Raymer Strength needed to exude blue collar grit, experience, and professionalism Raymer Strength’s brand values and message goals, at the core, are the same values my stakeholder has carried his whole life. He is the brand, and the most important face the customer interacts with. Logo Born, raised, and now operating a business out of Indiana, it made sense to create a regional stamp to the brand. The star marks where we operate, the bent barbell implies strength, and the 2017 references when our personal garage gym was first established. Little did we know it would be our business. #SHHH stands for “Stay Humble Hustle Hard,” a phrase that is our athlete’s training mantra. Color Palette Pulling from Jeremy’s personal history in olympic-level competitive Taekwondo sparring, I anchored the brand in sparring reds and blues, grounding the brightness in dark concrete for grit and realism. Typography Bitter Regular and Bold’s clean serif communicates clarity and trust. Mystique, used for emphasis or art, adds that blue collar grit. https://www.rachaelraymer.com/portfolio/salesforce-indy-volunteering daily 0.75 2020-02-16 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581630540595-9FUXSY891DNEVDOJBXN7/ChampionsPledgeIndy-397x1024.jpg Salesforce Indy Volunteering https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581883937515-0JJ01A8I3MEFS0BCWGQ5/Screen+Shot+2020-02-16+at+3.11.30+PM.png Salesforce Indy Volunteering https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581883807370-DU91RD6OA2D50FLI1FOB/Screen+Shot+2020-02-16+at+3.08.59+PM.png Salesforce Indy Volunteering https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581883939325-6IWRC3DVT87Z1F6GIQKF/Screen+Shot+2020-02-16+at+3.11.41+PM.png Salesforce Indy Volunteering https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581883939467-PSFKHTOW7DN0RTO15ZMF/Screen+Shot+2020-02-16+at+3.11.50+PM.png Salesforce Indy Volunteering https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581883808027-L2IHCBED4VFOL31RLWDZ/Screen+Shot+2020-02-16+at+3.09.20+PM.png Salesforce Indy Volunteering https://www.rachaelraymer.com/portfolio/angies-list-enterprise-ux-and-consulting daily 0.75 2020-02-16 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581814147310-E155KANDYOGGX8JAI2Y9/ALFrameworks-wireframe.jpg Angie's List Enterprise UX and Consulting In our largest project, I assessed their email program and created a library of components that would allow them to send promotional, newsletter, event, and sale messages to their customers. https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581814244320-45RM3UMYLE23KVBEYYMY/ALFrameworks-onsite1.jpg Angie's List Enterprise UX and Consulting - Hands-on workshop I turned our weekly on-site meeting into a hands-on workshop, leading the team through the different ways they could utilize their components in a tactile way. The team arrange different types of communications using tape and a whiteboard. https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581814514963-VN0MX9BIQ826233QLK1A/ALFrameworks-onsite2-e1474414760975.jpg Angie's List Enterprise UX and Consulting - The impact The component library unified the customer experience and cut down on time-to-production significantly. An email I later designed using this component library landed on ReallyGoodEmails.com. Check it out! https://www.rachaelraymer.com/portfolio/ideas daily 0.75 2020-02-17 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581721692011-3OXPKHG2FCZTATMSLFPK/whiteboard.png Facilitating Ideas and Crafting Experiences https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581722659379-29F2T8UQU1HPMPGXYAFD/deliverables.png Facilitating Ideas and Crafting Experiences https://www.rachaelraymer.com/home daily 1.0 2025-02-09 https://www.rachaelraymer.com/portfolio/mattel-4brand-framework daily 0.75 2020-02-16 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581632019455-71SP75V5KHQH94FM20PU/OneStore-Confirm-HotWheels-dsktp2.jpg Mattel 4-Brand Framework https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581631904369-2PI1DBNBIMZ4VC7HU4UC/MattelWireframes.jpg Mattel 4-Brand Framework https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581632104326-FWEEEZ6A7NE3M0BDZJW8/Aro%2BHa_0010.jpg Mattel 4-Brand Framework https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581632052994-RVMU6KDJLZLMI4WXOBHS/Order-Confirmation-Desktop-375x1024.jpg Mattel 4-Brand Framework https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581631664642-YWYHOFGD5WUAAXIOR5TF/OneStore-Confirm-Barbie-dsktp.jpg Mattel 4-Brand Framework https://www.rachaelraymer.com/portfolio daily 0.75 2025-02-03 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632605005418-TEVICORO8TDAOJC9N5FZ/ARERDS.jpg Portfolio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rachaelraymer.com/contact daily 0.75 2020-02-13 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581634943132-LQJWWYPVP1V8HGUZGKN1/headshot.jpg Contact https://www.rachaelraymer.com/portfolio/proof-of-concept-success-automation daily 0.75 2020-02-20 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581713593961-PXNX1GEYTPOUV8B04ZYS/Main+Screen.png Proof of Concept: Success Automation - Success Automation Problem: How can we help automate our Success Managers’ tasks and increase customer success? Solution: Create a hi-fidelity interactive prototype that showcases key features (task scheduling, success path review, event recommendations, etc.) Impact: We’ve given our stakeholders the tools they need to visualize their ideas to leadership and pitch the solution for executive buy-in. Check out the prototype → https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581884286035-KFD2MYUF1J5L9AID6GJD/Compass+Console+Expanded+Path+Select.png Proof of Concept: Success Automation https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581884286036-BEOT32ZJ9D3LYITFPM5P/Compass+Console+Expanded+Path.png Proof of Concept: Success Automation https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581884293851-AKA5XPGADFGJ4WAR190E/Compass+Console+Main+Screen+v2+Post+Accept.png Proof of Concept: Success Automation https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581884285710-MEGTLV4PXV4MIUCOBCE3/Compass+Console+Main+Screen+v2.png Proof of Concept: Success Automation https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581884285774-K6K73ONDXU5422OFNT46/Compass+Console+Post+Assessment.png Proof of Concept: Success Automation https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1581884285935-6G7MPJYPVQDIKCVLYB5E/Compass+Console+Recommendation+Expanded.png Proof of Concept: Success Automation https://www.rachaelraymer.com/erds daily 0.75 2021-09-25 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632603956359-TBNOC0Q9GLGG80JMFOY0/Indy-3D.jpg Augmented Reality Emergency Response Design System The same building fire incident response depicted in 3D https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632603911861-543WQAMMCCXJ8UQ9PV2Y/Indy-2D.jpg Augmented Reality Emergency Response Design System A 2D Map depicting a building fire incident response https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632605704136-O96Q7IXGICYAAPWF8GXZ/hololens.png Augmented Reality Emergency Response Design System https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632604393267-LVO32HMH3EDK8MAEXI77/Individual-2D.jpg Augmented Reality Emergency Response Design System - The 2D Anatomy of an Individual Field Responder Symbol With colors and symbols designating the responder’s team (Fire, Police, EMS), the system accounts for color blindness, information preference display, and elevation level. See the entire system here https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/33aaf5bc-78fd-4591-a8bf-6b7b7d4d810d/IMG_2417.JPG Augmented Reality Emergency Response Design System Initial Rough Sketches https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/9137c2e6-7403-443a-a62a-7faee91add9d/IMG_2416.JPG Augmented Reality Emergency Response Design System Exploring Height Relativity in 3D https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632604393267-LVO32HMH3EDK8MAEXI77/Individual-2D.jpg Augmented Reality Emergency Response Design System Individual 2D Symbol https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/299c0b12-7371-4b70-82d5-7da8829c57aa/Individual+3D.jpg Augmented Reality Emergency Response Design System Individual 3D Symbol https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/4a6e7835-7535-484b-962d-c9a8530afedc/Vehicle+2D.jpg Augmented Reality Emergency Response Design System Vehicle 2D Symbol https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/15f36d1b-ed1c-45ed-b3f0-b8eda9cee7a8/Vehicle+3D.jpg Augmented Reality Emergency Response Design System Vehicle 3D Symbol https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/5040dcd8-e987-4020-a437-0108cfe6bb81/Zones.jpg Augmented Reality Emergency Response Design System Zones (2D / 3D) https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/2fdd875c-32aa-4f20-9e33-adaa5f6be63e/Beacons.jpg Augmented Reality Emergency Response Design System Beacons https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/b8127d26-d55f-4282-a5c8-c6ba32569477/2D+Occlusion.jpg Augmented Reality Emergency Response Design System 2D Occlusion https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/849bd184-1b61-4d93-b8af-66b287f5a3ef/3D+Occlusion.jpg Augmented Reality Emergency Response Design System 3D Occlusion https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/da213f8d-5eae-48ca-b746-aff738c2c978/3D+Occlusion+Guide.jpg Augmented Reality Emergency Response Design System 3D Occlusion Guide https://www.rachaelraymer.com/reliant-crm daily 0.75 2021-09-26 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632627786774-BEKMGEGV533B1W962GA6/Screen+Shot+2021-09-25+at+11.40.06+PM.png Reliant CRM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632627698458-Z6QSNZ6HPTH2MNOHEB9Q/Screen+Shot+2021-09-25+at+11.40.01+PM.png Reliant CRM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632627947760-3SONO4EIL7IHBWFLVY86/Screen+Shot+2021-09-25+at+11.35.44+PM.png Reliant CRM - Challenge Allow support-raisers to get up-and-running as quickly as possible Enable fluid contact management Break down large tasks into a manageable set of actionable steps Help support-raisers to manage relationships with their supporters Practically integrate with existing systems and maximize value vs overall engineering effort https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/5974b28f-414f-4f4a-b8f4-138ff3f93798/Screen+Shot+2021-09-25+at+11.33.47+PM.png Reliant CRM Initial Concepting (Task Flow) https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/86c939c2-3d34-4266-8f4f-1cf09d3310c4/Screen+Shot+2021-09-25+at+11.35.51+PM.png Reliant CRM Initial task flow concepts https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/01c3e2d1-5c04-4b7a-a247-11ff06124a14/Screen+Shot+2021-09-25+at+11.35.44+PM.png Reliant CRM Rough homepage sketch https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/0ec09858-5b6e-466a-b7cc-06a52c731e03/Screen+Shot+2021-09-25+at+11.40.13+PM.png Reliant CRM User Journey Map https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/8c2b7958-b2f9-41cb-87c8-f7b869eab996/00%C2%A0%E2%80%93%C2%A0Home+%28Complete%29+-+List.png Reliant CRM Homepage Screen https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/e61eeb51-a039-4483-ad17-0f06986cfdf8/00%C2%A0%E2%80%93%C2%A0Home+%28Complete%29+-+Map.png Reliant CRM Homepage Screen https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/cc62e264-38fc-49f1-996d-7c5acb565732/3.1+%E2%80%93+Log+Followup+Action.png Reliant CRM Log an Activity screen https://www.rachaelraymer.com/general-2 daily 0.75 2021-09-25 https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/1632608236024-EEFBA0QA7ZGP0WYZN5GI/Home+1+default+w+popular+topics+%2B+prod+cards+UNAUTH.+FINAL.png Success Center System Design - The Challenge Create a standalone website that looks like part of the Salesforce ecosystem for an evolving list of personas and a changing list of products. The Success Center aims to ease the customer setup process by curating content journeys that have different, but important goals. While that appears fairly straightforward, creating a Customer Journey in a sea of non-mandatory steps that can, or cannot be done out of order, depending on customer need, license, and add-ons, is not. https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/55721e50-1b6c-40d9-9d01-cce6197c2eb2/Elevation+Model.jpg Success Center System Design https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/9cab59f8-e239-4a30-9066-c4ebab8f716a/Content+Cards.jpg Success Center System Design https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/aaf2cf6d-528b-4b98-97a3-c1083f2395f2/Product+Cards.jpg Success Center System Design https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/90f7cfa0-6127-4821-88a2-38b8c453c0b1/Use+Case+Cards.jpg Success Center System Design https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/721e1b67-81ae-49c2-b824-75e3d8a5c8fd/Tags.jpg Success Center System Design https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/ea8e50d7-24df-4084-a236-9b7c127ddff6/Expandable+Sections.jpg Success Center System Design https://images.squarespace-cdn.com/content/v1/5e4411d2b39ec242cccc0388/e003b45e-48b0-4d5b-951b-aff55b31481d/Tabs.jpg Success Center System Design